What a week it has been!
Through the roller coaster of emotions that any business brings I have never lost sight of my belief in the Imani brand. Today I am a very happy man having launched our second store within the UK. Imani Studio London is officially open!!!
I always knew in my heart that the capital would be a fantastic location for the boutique but these things can only happen when the time is right, and when you’ve been through the blood, sweat and tears that prove you deserve it. If only my parents were alive to see this day. Well, I am sure they are watching from the heavens above.
Friday 9th of March, accompanied by friends and family, amongst others, the store was opened amidst cheers and beaming smiles as renowned Pakistani designer, Maria B, snipped through the red ribbon.
During the two day launch on Friday and Saturday the stock flew off the rails as fashion savvy Londoners excitedly purchased the beautiful creations available.
What excites me most about London is that it has always been fashion forward. It is the perfect place for sharing what we have always known – that Pakistani designers create some of the most beautiful, enticing, crisp collections seen anywhere. From the exquisite craftsmanship to the vibrant colours, these designers capture the essence of the East and combine it with the most luxurious fabrics and immaculate detailing.
I am a proud Pakistani and I will, by the grace of God, continue to provide the fashionistas of Manchester, London and beyond, the latest trends and, of course, our personalised service.