We are very please to announce that the premimium Pakistani Fashion brand KARMA is now avaible at Imani Studio Manchester.
The Karma Heritage Karma is the leading luxury fashion house of Pakistan that provides its clients classic elegance, star power glamour, fabulous clothes and the complete retail experience. The House of Karma consists of three brands, Karma Red (Couture), Karma Pink (Pret) and Karma Princess (Girls Age 1-12). Karma began its journey a decade ago with the aim of capturing its share in Pakistan’s growing fashion industry. Driven by principles of originality, luxury and professionalism, the team at Karma embraced its mission giving first priority to satisfying its clientele. The result has been national and international acclaim as well as the creation of a globally recognized brand name. The label has established its reputation as a design house teeming with creativity, refined taste and high quality execution. Strictly professional and exceptionally talented, Maheen Kardar Ali has defined Karma’s signature style of a strong feminine whimsical aesthetic as Design Director for the past decade. Her vision for Karma exceeds territorial boundaries and goes beyond dressing women. Following the unprecedented success of wedding and couture collections, the company stormed into prêt with the Karma Pink and into high fashion clothing for little girls with Karma Princess in 2010. Now in its 11th year, Karma has come of age with two luxurious couture studios, nine Pink and Princess locations nationwide, an upscale corporate headquarters based in its hometown of Lahore as well as a presence in the USA and Middle East. Karma’s loyal clientele today exceeds 10,000 women and the brand is indispensible to fashionistas across the nation. With several new projects in the pipeline such as Karma Accessories, Blue, Home and Lifestyle, Karma will be the first conglomerate of its kind in Pakistan.
INTRODUCTION TO BRANDS
Luxurious, authentic and opulent, Karma Red has redefined bridal couture and has been the leading couture fashion house for over a decade. Each made to order ensemble defines new heights of elegance and is a handmade modern classic based on a thoroughly researched design aesthetic. Winner of multiple national and international awards, Karma Red has a strong design identity and a sought after demand that has evolved over the years and has created a distinctive signature style. The couture collections every season derive their inspirations from history, folklore, nature, icons and all things inspirational to Design Director of the last 11 years, Maheen Kardar Ali. Set in the luxurious glittering couture studios in Lahore and Karachi, Karma Red offers extensive samples of one of a kind collection designs ranging from event wear to trousseau to bridals. The quality of textiles used range from limited edition brocades, deluxe hand woven ‘kamkhabs’, beaten tissue and diaphanous silks covering the complete color spectrum from the hues found in nature to the intense palette of the Mughal court. Embellishment motifs are minutely developed and refined. The Karma Red couture studio teams are highly trained individuals taught by Maheen herself and cater to providing the Karma woman with the highest standard of customer service in the country. The Karma Red experience is empowering, rich and gratifying to all senses and the product definitive of expensive regality and classic opulence.
Fashioned by the highly successful and internationally acclaimed design team at Karma led by Design Director Maheen Kardar Ali, this award winning prêt-a-porter label was launched in June 2005. This luxury pret line has since added awards, celebrity brand ambassadors and ten locations nationwide to its name. Catering to a broad spectrum of women, Karma Pink has brought to its store racks contemporary clothes and accessories with the signature Karma funk that are wearable, comfortable, and affordable at the same time. Karma Pink exudes trademark aesthetic, glamour and power and is the epitome of effective elegant fashion with high quality fabrication and finish as well as minute attention to detail. With a loyal and devoted client base of thousands of women all over the world, the label takes its inspirations from the rich season directions and brings affordable diffusion ensembles to the retail market. With numerous collections a year, all reflecting local and international trends and occasions, Karma Pink is a unique and instantly recognisable social phenomenon in the country and now beyond.
Karma Princesses are about butterflies, sparkles, dreams, daisy chains, butter icing and rainbows. They explore the world with an innocence yet inner knowing. They are the girls everyone remembers at school. They believe in Peter Pan. They dance to Abba and their favorite food is Magnolia cupcakes. They collect jewellery boxes and seashells and can sing up a storm. They steal your lipstick; adore ruby slippers, own Hello Kitty sunglasses and love Edward Cullen. They are about moments, magic, memories and all things beautiful. These are the little princesses that grow up tomorrow to become Karma women and we are the people who have been there with them from the very beginning.
INTRODUCTION TO THE DESIGN DIRECTOR
The Karma Muse
Maheen Kardar Ali is an exceptionally talented fashion designer with a sharp business acumen, a successful home maker, a loving mother and loyal friend, graduating as Valedictorian of Pakistan Institute of Fashion Design’s class of 2000 seems fitting for the woman who has revolutionalized Pakistani’s women’s’ apparel. Maheen goes on to be a role model and source of extreme inspiration for young, confident and ambitious women who want to make a difference. As the Design and Creative Director of the House of Karma, Maheen has her hands full yet she maintains the high standards she has set for herself and continues to be the perfectionist that everyone expects her to be.
THE KARMA WOMAN
The Karma woman of today is multi facetted and acts in various roles. She is a powerhouse at work, a glamorous socialite, a Jane Austen fan, a provocative teenager, an elegant mother of three, a Chanel 5 addict. Her repetiore of moods and the characters that she plays in her life range from the innocent to the glamourous, girlie to the ultimate seductress. Though she channels numerous roles and responsibilities, the ultimate vision is always singular, the love of being a goddess, a siren, a diva, a woman, a success.
THE KARMA HISTORY
Karma has won the Lux Style Award three times which includes the best Women’s Wear for Karma Couture in Karachi and Dubai and the best Pret Wear for Karma Pink in Malaysia. Karma also has won the Indus Best Designer award and has shown in countries around the world such as the UAE, England, The USA, Prague, Malaysia, Canada, etc. Karma is also associated with reknown international charities such as Shaukat Khannum Memorial Trust, DIL and Hum Pakistani.